![]() Political conservatives chummily co-opted “Let’s go Brandon,” and TikTokkers did the same with “unalive.” Like “Let’s go Brandon” - which arose from a sports broadcaster’s on-air mistranslation of a vulgar crowd chant about Biden at a NASCAR race - “unalive” took on, well, a life of its own. Using “unalive” could actually make for more meaningful discussions among youths - giving them a sense of community and trust they couldn’t have with adults who use the words “suicide” or “kill.” Beltrama draws a parallel between “unalive” and how a saying like “Let’s go Brandon” has become a way to express disdain for President Joe Biden without using the profane phrase that it’s code for. Suicide is the second leading cause of death among people ages 10-24, according to the Centers for Disease Control and Prevention, and suicide rates for that age group increased more than 50% from 2000-2021.
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